A landing page is any page on a website where traffic is sent specifically to prompt a certain action or result. Think of a golf course… a landing page is the putting green that you drive the ball (prospect) to.
Once on the green, the goal is to get the ball into the hole. Likewise, the goal of the copy and design of a landing page is to get the prospect to take your desired action.
Here are a few examples of ways that landing pages are used with various traffic sources:
Traffic is sent from a pay per click (PPC) search marketing campaign (such as Google AdWords) to multiple landing pages optimized to correspond with the keywords the searcher used.
Traffic is sent from a banner ad or sponsorship graphic to a landing page specifically designed to address that target audience.
Traffic is sent from a link in an email to a landing page designed to prompt a purchase.
Traffic is sent from a blog post or sidebar link to a landing page that pre-sells affiliate products or encourages an opt-in to a sub-list.
The page you’re currently reading is a content landing page designed to organize many related pages around an overall theme.
When it comes to search engine content King! Yes the King! Search engines want to Web sites which are rich in content. The contents are words that are embedded in the text on a Web site. The ratio of keyword density is one of the most important get good search engine ranking ingredients and influences in the search engines, as for the classification on the basis of one of its Web site.
For those who are not sure about keyword density and how search engines for its classification structure, configure I explained. Keyword density is the total number of times the keywords appears in the contents of the Web site, including images, text and hyperlinks ALT tag. I'll explain each of you so you better understanding of the principles. Keyword density is measured simple mathematical formulas used to configure your ratio of keyword density.
Configure your keyword density ratio take rate, displaying the keyword in the content on the Web site you divide by the total number of words and is keyword density. I you quick example keyword marketing: example: keyword "marketing-47 occurrences in the text on the Web site and if you 315 words on the Web site of your keyword density ratio is 15%.
The keyword density, the biggest impact naturally above the best ranking search engines received by you. Becareful, will not repeat the same keywords or phrases in the keyword density increase. The Web site may ultimately as broken record.
What part 2: how often seen "click the links that say hyper links here"? Yes batch job! Currently this type hints are or will be, you want to share, which is the attention keyword density, since this really important. I will use my site for these samples to clear.
Example # 1 here the absolute truth for Internet Marketing & Secrets Online wealth when using this type of reference in example # 1. Search engines choose any "click here" hyper links and perhaps think that the words "click here" keywords to describe the content of the Web site.
Will remove all "here" s "and replace click you keywords to describe Web site". This is the only way to increase your keyword density, if references to use. You must end with something so:
example # 2 in the Internet marketing absolute truth A Internet Marketing & Secrets for online wealth.
Image especially if you have images on your site image search engines base average part 3:. If the search engine robots search their Web site, images, not nothing but blank spots. Same spots on white are surfer visiting the Web site with images disabled. For many users on the Internet with images disabled.
Each search engine shows a different amount of words/letters for the title and description. Google shows 60 characters in a IE browser window (including commas & spaces). So some people recommend only putting 60 characters into the title tag.
Various Yahoo and MSN
Description tag has a limitation-Google shows the first 150 characters in the description tag.
Other search engine range from 150 to 200.
Keywords has a limitation-most people speak, using Word characters 1000 or up to 45. Google does not use keywords in the content of the target.
Use the sample:
meta title..... Word1 for both word2... WordN (60 characters or 9 words)
meta keywords.... kw1, kw2, kw3, .... kwN (allowed 1000 characters or 45 words)
meta description.... word1 word2 ... wordN (allowed 150 - 200 characters or 25 words)
Word1 for both word2... WordN (60 characters or 9 words) Word1 for both word2... WordN (60 chara
